A multicountry study from Lightspeed Research sheds light on how consumers use their mobile phones in the US, UK, France and Germany.
Users in the US and UK were most likely to say they would be lost without their mobile device, at 49% and 30%, respectively. But US and UK users were also most likely to report “never” making voice calls.
n all four countries studied, making a mobile phone call at least once a day was the norm, however. Frequency was highest in France, where 57% of users called daily. The US was close behind at 52%.
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